RevolutionRace is revolutionising the outdoor industry by developing products with unbeatable value and making them accessible through tight collaboration with our community.

Vision

To be the world’s most recommended outdoor brand.

Mission

Making the outdoors accessible to all.

Business model

Direct-to-consumer – digital at the core, with selected physical encounters

RevolutionRace sells its products directly to customers, without middlemen. The core of our business model is e-commerce through our own channels, which gives us full control of the customer experience, stronger margins and the ability to offer high quality at more competitive prices than in traditional retail. As a complement, we have begun to establish selected physical stores, with the aim of deepening customer relationships and strengthening the brand in carefully chosen locations.