MANAGEMENT
Paul Fischbein
CEO
Born: 1973 Employed since: 2022
Many years of experience as an entrepreneur and CEO in e-commerce, including chairman of the board of Pricerunner Group AB, CEO of Qliro Group AB (publ) and founder and former CEO of Tretti AB (publ).
Current assignments: Chairman of the board of Fyndiq AB, Everysport Group AB and iBinder TopCo AB. Board member of NOD Group AB, Fougstedts Invest AB, Malmviken Holding AB, Aktiebolaget Svenska Varuhuset. Board member and CEO of Malmviken Partners AB. Chairman of EQT Ventures, Investment Advisory Committee.
Previous assignments: CEO of Nelly Group AB (publ) (previously Qliro Group AB (publ)). Chairman of LightAir AB (publ) and Barnebys Group AB. Board member of Nordic Nest Group AB, Budbee AB and Gaming Innovation Group Inc.
Education: Master of Science in Business Administration, Lunds University and London School of Economics and Political Science.
Jesper Alm
Chief Financial Officer
Born: 1975 Employed since: 2021
Former consultant and advisor through Alm Corporate Advisor AB, CFO and Executive Vice President (Corporate Development) at Tethys Oil AB and partner at Pareto Securities AB.
Current assignments: Board member of Alm Corporate Advisor AB, Grängesberg Exploration Holding AB (publ) and Draupner Energy AB.
Education: Master of Science (Finance and Strategic Management), Lund University School of Economics and Management.
Linus Andrén
Chief Technology Officer
Born: 1979 Employed since: 2020
Previous experience as Systems Developer at Innovationlab at the University of Borås, Systems and Web Developer and Senior Business Systems Developer at NetOnNet AB and E-commerce Platform Manager at Eton AB.
Current assignments: Deputy board member at TKF Fiberförening
Education: Master's degree in Informatics, System architecture education, University of Borås and degree from master's program Mobile Services, Department of applied IT, Gothenburg University
Hanna Blixt
Chief Operating Officer
Born: 1986 Employed since: 2020
Previous experiences include several leading positions within Gina Tricot AB and NLY Scandinavia AB
Current assignments: Board member of EGK Borås AB
Education: Master of Science in Industrial Engineering specialized in organization and leadership at Borås University.
Frida Mordenfeld
Head of Purchasing and Production
Born: 1988 Employed since: 2020
Previous experience as Business Controller at Gina Tricot and NLY Scandinavia.
Current assigmnets: Owner of Frida Mordenfeld – Proprietorship and Frida Mordenfeld AB. Board assignments in family-owned companies.
Education: Master of Science with a major in Business Administration (MBA), Managing in A Global Context, Jönköping International Business School.
Jonas Persson
Chief Commercial Officer
Born: 1986 Employed since: 2020
Previous experience as Purchasing and Marketing Manager at Nordic Web Trading AB, owner and Managing Director of Brandvillage AB, Management consultant at Högström & Co Management AB and Marketing Director at Jollyroom AB.
Previous assignments: Member of the Board in Brandvillage AB and Kronobergs Marknadsförening
Edication: Enterprising & Business Development at Linné University
