June is the International Pride month. This was acknowledged during 2023 through an internal information campaign to raise awareness of the LGBTQ+ movement’s fight for human rights.

In 2023, we established a long-term partnership with Svenskt friluftsliv. Together, we aim to encourage people to spend time outdoors and enjoy nature.

Allemansrätten day was instituted with the aim of drawing attention and spread knowledge about Swedish nature and the right and responsibility to all. Together with Generation Pep, we want to encourage more people, mainly young people, to enjoy our fantastic nature, our parks and our outdoor areas.

In may, we had a step challenge for two weeks, resulting in 16.3 million steps. Together, we walked all the way from Borås to Cambodia. This was a fantastic initiative where our employees could test our products and enjoy nature.

Together with our ambassador Patrik Ekwall, we raise money for the Breast Cancer Foundation. Thanks for a fantastic effort around Lake Vättern, 310 km.

Our popular product sample sale was extended, and for the first time, all companies in the office building were invited, and it was a real success. We will vote on where the proceeds should be donated.