Shaking up the outdoor industry since 2014
Once upon a time, the outdoor industry was troubled by a problem. The clothes were overpriced, the fit mediocre at best and the colors fifty shades of forest green. Enter Niclas and Pernilla Nyrensten, an outdoorsy couple from Borås, Sweden, who decided to shake things up. They launched RevolutionRace in 2014 with the mission to create fun, high-quality outdoor clothes at an unmatched value. No hiker should ever have to fear getting a blueberry stain on their expensive outdoor pants again.
In the beginning, Niclas and Pernilla did everything themselves. They shot and modeled the products in their living room, used a garage as their warehouse and logistics hub, and juggled everything from product development to customer service. Their first marketing video? Shot with a cell phone, no script and zero lighting skills. Everyone said it would flop, but instead it blew up the internet. The race to revolutionize the outdoor industry was on.
Fast forward to today, and RevolutionRace has grown to a global company, with sales in over 40 countries and counting. We have 18 unique web shops, 130 passionate employees and an awesome crew of ambassadors who’ve always got our back. And with +650,000 reviews in our web shop, we’re inching closer to our goal of becoming the most recommended outdoor company each day.
2021
The year RevolutionRace was listed on the Stockholm stock exchange.
Our community is our heartbeat
At RevolutionRace, we measure our success not just by the figures on our bottom line, but also by the engagement of our community. From the get-go, your feedback, reviews and shoutouts on social media have helped shape both our products and who we are as a company. You’re our most honest critics and our tireless cheerleaders, always wholeheartedly engaged in putting our garments to the test.
Do you think one of our jackets needs an upgrade, or are you dying to see your favorite pants in a different color? Let us know! We’ve always got our ear to the ground when it comes to engaging our community and we read every product review and social media post that you write about us. If you just want to share some pics and reels from your latest epic outdoor adventure, that’s totally cool with us too. So keep tagging, posting and letting us know what you’re up to – we’re all in this together.
