Our goal is to design products that are durable and can be used for a long time, regularly and throughout all our consumers’ life adventures. A product having a long lifespan is the most significant contribution we can make to reduce the environmental impact associated with production. A product that is never used can never be sustainable!
At the beginning of the previous year, we found ourselves with a significant stock of materials from one of our material suppliers. Following our principle of never discarding materials or products, our product team turned this challenge into an opportunity. The result was two entirely new products categories: Teens and Dog. These were successfully launched in the fall of 2022.
In addition to the newly created product categories, we also expanded our existing product range. To our delight, the new products and categories have been well-received by our customers and are now part of our regular inventory.
To further extend the product’s lifecycle, we have developed repair-kits and updated our care and maintenance instructions. The repair-kit is a practical solution that enables our customers to easily med minor damages and wear and tear on their products. By offering these kits, we can promote a culture of repair and prolonged use instead of unnecessarily replacing the product. With updated care and maintenance instructions, we assist our customers in caring for their products in the best possible way. Through clear and concise guidance, including washing and care instructions on our website, we strive to extend the product’s lifespan.