CIRCULAR RESOURCES
In 2019, the EU adopted an action plan to promote the transition to a circular economy, called the “Circular Economy Action Plan”. The purpose of this action plan is to promote sustainability, reduce resource consumption and waste, and encourage the reuse and recycling of materials and products. These priorities are a central part of our strategic focus on more sustainable products. Circular resources, sustainable materials, and product safety are prioritized areas in our sustainability strategy.
We work with more sustainable products through:
CIRCULAR RESOURCES • Happy customers • Designed for use • Quality and repair-kits • No overproduction • Sustainable production process
SUSTAINABLE MATERIALS
PRODUCT SAFETY
Targets circular resources
Our main principle that we work by is sustainable products meant to be used long and frequently by our customers. Quality management is of the highest priority, but also that the product can be repaired.
5.0/5.0 – stay close to 5.0/5.0 product reviews
93% customer satisfaction
We offer repair-kits to prolong the product’s life cycle
<3% overproduction shall never exceed 3%
Prioritize our sustainability efforts where the impact is greatest
Limit microfibers
This is how we work to avoid overproduction
Our customers are part of the product development
We continuously update our products according to our customers’ wishes in a step to meet demand and reduce returns.
Direct to consumer
We sell directly to the end customer, thereby avoiding sales samples and being able to meet demand more accurately.
Customer community
We minimise returns through extensive customer community feedback.
Return management
We optimise return handling to make every returned item resellable.
Small batch production
We produce new products in small batches to avoid overproduction and scale up according to demand.
